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Design ethic and sustainable clothing

Since the creation of Bask in the sun in 2013, we have had one simple goal: Prove that we can create collections with modern designs and at the same time have a respectful approach towards the environment and all the partners with whom we collaborate.

Since the creation of Bask in the sun in 2013, we have had one simple goal: Prove that we can create collections with modern designs and at the same time have a respectful approach towards the environment and all the partners with whom we collaborate.

You certainly heard of it. Clothes produced at the other end of the world, which lose their fit after only a few weeks are made at the expense of our planet and workers. Cotton crop consumes 25% of pesticides and 10% of fertilizers used in the world, polluting the earth and multiplying cancers among farmers.

Finally, to meet the demand for low cost clothing, manufactures are open day and night, with exploited workers who sleep at work, having no financial means to go back to their original county.

The situation is bad. Yes. We know it. That’s why we act! We do not pretend to be the best, we simply put respect towards workers and environment at the center of our priorities. Here are the 8 commitments we undertake:

1. Produce the majority of our pieces with organic cotton and natural fabrics 

For fleece, jersey, some twills and denims, we always prefer organic cotton (Global Organic Textile Standard, GOTS). Today it represents 95% of our production. We also use linen, Tencel and Woolmark wool.

2. Cancel toxic assets

All fabrics are dyed in a manufacture with the Oeko-Tex standard 100. This European standard is based on international regulations and guarantees a perfect harmelessness of our fabrics : there is no carcinogenic neither allergizing dyes, no pesticids, no phtalate, no chlorinated composites, no heavy metals, no hydrocarbons, no solvents or volatile constituents in our dyes.

3. Manufacture locally

All the clothing is designed in the Bask country and produced 800 km further in the North of Portugal. We count only a few kilometers between spinning, dying, printing, garment manufacturing and carriers. It is a real short cycle, which limits transportation between each stage of the manufacturing and avoids a disastrous carbon bill.

4. Offer the best possible products

We do not believe in fast fashion: produce at low cost, renew collection over and over and eliminate unsold products. That’s not our thing ! At the opposite, we seek for quality, we believe in clothes you get attached to, in taylor made style, in perfect finishing touches and in well thought details.

 

5. Respect our partners

We are convinced that work is of better quality when it is done in good work conditions. That is why we always take time to question our partners before acting to find what are the best solutions to get the best products without any unsustainable pressure. It is true for our manufactures but also for the logistics enterprise or our catalogs printer.

6. Cancel plastic packaging

We live next to the Atlantic ocean. We can see plastic waste on the beaches everyday. This is unacceptable. That is why, in 2020, we replaced all our packaging for e-shop orders by envelopes made of agro-sourced compostable materials (label TUV Home Compost).

We are also replacing all the plastic films that protect our clothes with certified compostable agro-sourced packaging. This already concerns 96% of our production. Our goal is zero plastic by 2022!  This is a real challenge, in France, textile brands that have succeeded in this transition can be counted on the fingers of one hand!

7. Be individually commited

What a better example than the one we give ourselves. To back up our words with action, one of the three Bask in the sun partners has volunteered in associations for the protection of oceans and fight against climate changes for more than 12 years.

8. Give the unsold pieces

We all remember the scandale of big brands burning their unsold units. Why destroying clothes that are already produced? We chose to give them to charities.

9. Constantly decrease our environmental impact

We can always do better, so no reason to stop here ! Even small changes make the difference. We permanently seek for new solutions to decrease our environmental impact.

These are our commitments. They show our engagement for an ethic, durable and fair fashion. They prove that you can be an engaged clothing brand and offer a qualitative men wardrobe. We are proud of it!